Medical Spas: Your Results Are Your Marketing. Are You Photographing Them Right?
You’re killing it. Skin looking smoother, profiles more defined, results that could sell themselves if someone could actually see them. The true dilemma is that medical spas provide awesome work but their before-and-after photos don’t do it justice.
Blurry images. Crooked angles. Drastically different distances between before and after shots. Lighting that varies from too dark to washed out. Something as simple as taking a before image under harsh overhead fluorescents and an after photo sitting next to natural window light can kill your transformation. Not only does poor photography fail at telling the true story of what you were able to accomplish, but it also makes clients question whether those incredible results are even real.
Beautiful, professional photography isn’t an afterthought to your marketing. More than anything else, good photos are either closing clients or sending them into the arms of your competition.
Why Before and After Photography Is the Single Most Important Marketing Asset a Med Spa Has
Patients don’t book treatments, they book results.
When a potential patient lands on your website or your Instagram feed they aren’t studying your list of services. Their first stop is your portfolio. Scroll. Scroll some more. That’s where they’ll decide whether to give you a call. One solid set of beautiful before/after photos that document real, honest results can be worth more than any Google ad campaign, Instagram post from an influencer, or “new client special.”
But what sets apart the medical spas who thrive in their market from the ones fighting for clients is consistency. Exact lighting replicated in every shoot. Standard distance and angles from the camera. Skin tone that’s shown accurately. Results that are displayed honestly, without manipulation or photoshop magic.
This isn’t something most med spas are able to do. And it’s not for lack of great results. But rather, the photography talent they bring in doesn’t have the chops to show their work to its fullest potential.
Howard Myles Brings More Than a Camera to the Table
That’s where Howard stands apart. With an MBA in marketing, Howard doesn’t just see the surface level of what you need. That degree informs every single medspa branding engagement we do here at Capture Style Photography.
Before we even talk about photos we discuss your service offerings, your target client, your competition, and what your visual brand is saying currently versus what it should be saying. After that, we picked up the cameras. Lots of photographers understand lighting and technique. We understand marketing.
Photographing before/after transformations at a medspa isn’t just about how you take the photos. It’s understanding light, how to render skin tone correctly, how to keep consistency between sessions, how to photograph results in a clinically honest way that clients will believe… and how those photos will be used (on your site, in paid ads, on Instagram, in your consultation packages) and crafting each shot with those end goals in mind.
It’s that sort of big picture thinking that separates us from every other photographer you’ve worked with. Contact us at 216-264-0654 or email info@capturestyle.photos to learn more or to get started.
What Separates One Med Spa From Another Is Often Just the Photos
There are tons of med spas in the Greater Cleveland area. East side. West side. Downtown. Beachwood.Strongsville.Rocky River. Independence. Patients have options.
So what makes certain med spas consistently book higher-end clients, fill their schedule out 3 months in advance, and charge premium prices while others are forced to offer coupons and discounts to compete?
Nine times out of ten, it’s not the treatments. There are very few liposuction practices out there who aren’t fantastic at what they do. Same with injectors. Same with laser professionals. Most med spas are providing truly great service and producing tremendous results.
The real difference is the BRAND. And your brand is communicated primarily through your photography.
Let your before/after photos be sharp. Consistent. Truthful. Show clients the real results they can expect to see when they sit in your chair. Allow your photography to do its job and attract the right clients.
Branding Beyond Before and Afters
Before/after photos get the majority of our attention, but they’re not the only thing we focus on.
Your medspa brand should also shine through facial portraits of your providers and staff, lifestyle shots of your workspace, detailed images of your products and treatments, and mockups for social media posts and paid advertising. Every visual you release to the world should feel professional, authentic to your brand, and aligned with your competitors.
We make sure that every piece of content we create for you at Capture Style continues to tell your brand story. That all of your marketing efforts say: “This is where you should go to get professional, high-quality, trustworthy work. And we’re here to prove it.”
The Clients You Want Are Already Searching for Proof
Luxury med spa clients aren’t going to settle for okay. They’re researching every medspa in your service area. They want proof. Real, tangible, photographed proof that you can create the beautiful results they’re looking for.
Give them something they can’t ignore.
Ready to have a medspa portfolio that matches the quality of your results? Call Howard at 216-264-0654 or email info@capturestyle.photos to learn more or to book your first session.
