Hair Salons, Estheticians, and Beauty Pros: Your Work Is Visual. Your Brand Has to Be Too.
Your clients come to you to look and feel their best. The problem is…A lot of beauticians’ branding doesn’t reflect that. From hairstylists and estheticians to eyebrow professionals and laser technicians the brands of many beauty industry professionals fall WAY short of demonstrating their quality of work.
Outdated photos. Inconsistent colors. Fonts that don’t match your space. A social feed that doesn’t flow. Logo that feels like it was created by your teenage nephew. A website that could be anyone.
That’s not how you show up when you’re working with your clients.
Your industry is obsessed with aesthetics but your branding doesn’t reflect it. The beauty industry is one of the most visual industries in the world. If your brand photography and story isn’t as curated as the work you’re doing, you’re speaking to your ideal client with a narrative that’s inaccurate and they’re going to take their business and their beauty dollars elsewhere.
Beauty Businesses Live or Die on Visual Trust
Chances are, before they come see you, your clients are following your Instagram like it’s their job. Reading your Google reviews, clicking on those photos. Hovering over your website and deciding within eight seconds if you’re worth their time and money.
They’re looking for proof.
Clients want to see that you know what you’re doing before they step foot in your door. They want to know that your physical space reflects your skillset. They’re wanting to know that you’re who they should trust with their face/ears/hair/skin.
Your photography is that proof. Good branding = instant trust. Bad branding = not booking that appointment.
Howard Brings an MBA in Marketing to Every Brand Session
Let’s be real. Photography isn’t going to fix your brand if your branding is broken.
Unlike other photographers, Howard actually sits down with each of her clients and understands their story, service offerings, target clients, and goals. He holds an MBA in Marketing and that degree informs every branding session she conducts.
Before you ever push play on Instagram stories or open up Photoshoot with Howard, we sit down and talk through every part of your brand. From what your photography should look like, to how your colors communicate a specific message, what fonts mesh with your logo, and how your messaging can set you apart from the competition.
You are not your competitor, no matter how similar your services may be. Your salon targeting color junkies looks different than a salon promoting natural textures and curl care. Your med-aesthetics esthetician doesn’t brand the same as your holistic facialist. Laser clinics need to inspire trust through clean, precise branding. Brow artists showcase art and intricacy through their imagery.
Your brand strategy helps potential clients understand who you are, what you do and why you’re exactly who they’ve been searching for. That’s what Howard helps you build.
Call or text 216-264-0654 or email info@capturestyle.photos to learn what your brand needs.
Color, Logo, and Messaging
A lot of beauty professionals know they need photos. But what they don’t realize is how their photography will work with their existing branding.
Instagram feed looks like this. The website looks like that. The logo was something they Google’d in five minutes when they first opened. Colors in their photos aren’t the same colors as their logo.
Your clients pick up on that. They may not be able to explain it, but when your visuals aren’t delivering a cohesive, professional story, clients can sense it. And they won’t take a chance on you.
Howard walks you through your entire brand, piecing together what is working with your current branding and what needs to be revamped. Maybe your colors are ugly and should be changed. Or maybe your message is murky and needs to be refined. But maybe your photography has been holding you back and you don’t even know it!
Whatever your brand needs, we talk through it together. Then I create a customized shoot plan that will target your goals and fill your photographer blind spots.
What a Beauty Pro Branding Session Actually Looks Like
In addition to shooting for your social feed, we capture:
Best angles of you working.
Detailed shots of tools/products you offer.
Before/after photos (when applicable)
Photography of your workspace
Lifestyle imagery that represents you as a professional
Shoots are customized to your platforms. Where are you falling short on Instagram? Do you have nice images for your website? What about your Google Business photo? Or an email marketing campaign?
Not only do you leave with Shutterstock level imagery to fill your social feeds for the next year, but we style/edit every image to make sure it’s optimized for the platform you’ll be using it on.
The Greater Cleveland Beauty Market Is Competitive. Your Brand Is Your Edge.
East side, west side…North East Ohio. There are so many talented business owners in this area. And if you’ve paid attention to the last two years in this industry, you know that what sets the killing-it beauty professionals apart from the struggling ones is Brand.
Clients can’t Google “who is the best female esthetician for medical microdermabrasion in Mayfield Heights.” But they CAN search Google, find your Google Business profile and decide within seconds if they’ve found their person.
When your photos showcase your work, your colors scream your logo, and your messaging sings your narrative clients will find you. And more importantly, they’ll stay.
Ready to build a brand that books solid? Call or text Howard at 216-264-0654 or email info@capturestyle.photos.
