Golf Simulators, Yoga Studios, Pilates, Aerial Your Space Has a Vibe. Your Brand Should Too.
Let’s face it: when you walk into a good yoga studio, you know it. Before somebody says anything, before you even see the tea menu, you know. The light is just right. The color scheme vibes with you. There’s an energy to the space that tells you everything you need to know about whether this is the place for you.
Your brand photography should say yes as soon as they see it too.
Are you a golf simulator lounge? Pilates studio? Aerial fitness studio? Yoga studio? Your visual brand can be the biggest difference between your business and all of the other studios in the greater Cleveland area. And for most people, their first impression of your business happens online on your website, on Instagram, on Google before they’ve ever set foot inside your space.
The question is: when they’re looking at your brand online, does it actually match up with what they’re experiencing when they walk through your door?
The Problem With Generic Fitness Photography
Think about the biggest offenders. Stock photos. Bright fluorescent lighting in an overcrowded space. Those Instagram sliders full of blurry iPhone pics that don’t actually show off what your studio has to offer versus the studio two doors down.
These small businesses all have something unique and wonderful to offer. Golf simulator lounges have a vibe that’s totally different from Pilates reformer studios. Aerial silks spaces have eye candy that practically sells itself. (If you know how to photograph it.) Yoga studios might be more warmth and intention and less impactful color, but they still ooze ambiance. These aren’t just different facilities. These are different brands. And they need different photography.
Enter Howard.
We Start With a Strategy Session Before the Camera Ever Comes Out
Howard will meet with you before any photography happens to talk through your brand. We’ll discuss what you want your ideal clients to feel when they step into your studio. What makes you different from all of the other studios in your area? Who are you trying to reach?
Once we have a clear understanding of your brand identity, we can plan a shoot that will highlight those qualities and appeal to those customers. From color palette and mood to lighting style and positioning, everything we do is dictated by who you are as a brand.
Can’t make it in person before your scheduled shoot? No problem! Howard sends all of his clients a detailed PDF shoot guide to prep with before they arrive on shoot day. It explains how to prep your space for the shoot, what to wear, how to position your biz for brand success, and what you can expect when Howard shows up. By the time we arrive on shoot day, you’ll feel like a studio photography expert. We’ll start shooting, and you can sit back and let us do the work.
Schedule your brand strategy session by calling Howard at 216-264-0654 or emailing info@capturestyle.photos today!
Color, Mood, and What Your Images Are Actually Communicating
Have you ever noticed how much color can say about a brand? The deep woods and dark neutrals of a golf simulator suite feel totally different than the bright airy vibes of an aerial studio. But they’re both sending messages to potential clients when they scroll past them on Instagram.
We take advantage of your color palette and environment to make intentional decisions about how we shoot. Sometimes, that means enhancing certain elements for the camera. Other times, it’s adjusting our camera angles to work with the lighting you already have. But whatever it is, our goal is always pictures that match your studio vibe, not traditional “photoshoot” photos.
The Content Problem Every Studio Owner Knows
Always. Running. Out. Of. Content.
Whether you’re filling up an email sequence, updating your Instagram, keeping your website fresh, or building your Google Business profile and ads, you need photography. You need consistent, branded photography. And you needed it yesterday.
But when you work with Howard for your brand session, you aren’t left with “five good photos and twenty we can’t use.” Our brand sessions are built to create stockpile worthy content libraries so you never have to go back to squeezing those slider posts out of your phone again.
Your Studio Is Unique. Your Brand Photography Should Be Too.
Studio options around greater Cleveland are popping up on both sides of the river. And suburbs don’t discriminate, either. The more quality studios you have in your area, the more options your potential clients are scrolling through when they look online.
If your brand photography is telling your clients why they should come to your studio before they set foot in your door, you won’t be just another option. You’ll be the business they’ve been looking for.
Let Howard help you create a custom brand that builds customers who are ready to come to you. Call today or email to get started building your photo library with a brand session.
